ETHOS

LUTI - 'Lovers Under the Influence'

Founded in Los Angeles, The brand is built on a foundation of story telling through transcending emotions. The Orange County born designer, Jenaro Lalo Escobedo, continues to pursue the art of story telling by showing his commitment to emotion, quality, and detail with influences from his upbringing. His Mexican roots set the perfect undertone in his design and vision while his emotion lets it all take shape into the forever growing selections and experiences he brings.   

jLE 

Driven by curiosity, Escobedo has cultivated a distinguished career spanning over a decade long. Collaborating with top talents across fashion and music, he continues to refine his emotionally sophisticated aesthetic by manifesting an unwavering commitment to his creative journey.