ETHOS

LUTI – ‘Lovers Under the Influence’
Founded in Los Angeles, Lovers Under the Influence is built on a foundation of innovative experiences through each garment. jLE continues to pursue the art of storytelling by showing his commitment to emotion, quality, and detail with influences from his upbringing. His Mexican roots set the perfect undertone in his design and vision while his emotion lets it all take shape into the forever growing selections and experiences he brings.

Driven by curiosity, the Anaheim-Born Creative Director – Jenaro Lalo Escobedo – has cultivated a distinguished career spanning over a decade long. Collaborating with top talents across the fashion and music industry, he continues to refine his emotionally sophisticated aesthetic by manifesting an unwavering commitment to his creative journey.

His creative senses has allowed the infusing elements of Art, Music, Photography, and Life Experiences to influence every aspect of his designs. His obsession with his creative process has finally led jLE to further refine his aesthetic through LUTI – ‘Lovers Under the Influence.’ He strives to continue to innovate product experiences by telling a story with each and every design. His mission is simple, assure every single line has a purpose that can later be exposed by not only an internal feeling, but also an external experience with the brand.